“Every great product starts with a winning idea”

Believe it or not, this is the part a lot of people get stuck with. So there is a chance you fall into one of two camps:

  1. You have loads of ideas and don’t know which one to pick. This, in itself, can go one of many ways such as paralysis whilst trying to analyse. Or you can try to cram them all in the same product. Yeah, I see that a lot with aspiring authors. I call this the superhero syndrome as you try to save the whole world with one product.
  2. You have zero ideas and are completely clueless. As a result, you may ‘stray out of your own lane’ and try to create products in a niche you know nothing about. With this, there is a high chance you may get stuck.

Sources of Ideas

So here is your list of places you can get ideas from:

  • Your personal experiences or life journey
  • Your professional expertise
  • Your skillsets
  • Your talents
  • Your passions and hobbies
  • Your achievements
  • Your frustrations or things that invoke an emotional response. This is a great place to start.
  • Anything you excel at (Pssst: It may have nothing to do with your job, qualifications, etc)
  • Anything you have overcome (never take these for granted)

Other Sources

  • Moments of inspiration (it does happen)
  • Challenges you and/or other people are facing
  • Opportunities and gaps in the market
  • Conversations you have with people

Why is an idea so important?

It shapes your product and keeps you focused. It forces you to hone in on your idea/subject and craft well-written content that adds value. It also means you are not trying to tackle too many ideas.


Ponder on the list above and come up with an idea for a short eBook. Make sure it is an idea you can comfortably write a few thousand words e.g.2000 words. By the way, 2,000 words is roughly 4 pages single spaced, 8 pages double spaced.

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