Always Write For A Specific Audience!

One of the most common mistakes a writer can make is thinking that everyone will buy their book. When I ask aspiring authors who their book is for, more often than not, the answer is ……Everyone! (more…)

Talk Shows: A Great Way To Keep Up With All Things Publishing

The Naked Book. Host: Philip Jones

The Naked Book. Host: Philip Jones

In my recent post titled, Let’s Have A Shindig, I wrote about a new platform called Shindig which was an online video chat platform for authors to interact with their readers/fans. Since then, I have come across publishing industry-related talk shows which share information about books, authors and publishing.

 One of such is the new initiative by Alan Goldsher called BOOK IT Using the same Shindig platform, the hour-long show brings us in contact with a range of guests that include authors, publishing professionals and more.

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What’s In A Name? Crafting Book Titles That Sell

The title of a book can become a selling tool to help sell a book. It does this by effectively conveying what the book is about or at least give an inkling of what lies between the pages (I have seen vague titles that intrigue me enough to search inside or download a few chapters. Mind you, I don’t do this all the time!). Get it wrong and authors and publishers alike leave prospective buyers scratching their heads as to what the book is about.

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Crowd Sourcing: Boost Sales Or Just A Nice To Have?

Crowd sourced books, a novel approach that involves the author (or publisher) collaborating with the readers, seems to be on the increase. The latest one I came across in Publishers Weekly was fantasy author Silvia Hartmann where she invited her readers to watch her write her new novel The Dragon Lords. The project called, the Naked Writer (and no, it is not what you think), invites readers to comment and provide feedback on chapters Silvia posts on a publicly visible Google document.

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The Makings Of An Effective Book Cover

Books & Resources from GF Books

Books & Resources from GF Books

The fact is people DO judge a book by its cover. In my time, I have seen some great ones, creative ones, some out-of-the-box thinking ones, some I don’t get and some (quite frankly) shady or even in the abysmal category. The latter making me think, ‘what were you thinking?’ I have found all these categories both in the traditionally published books as well as self-published books. Focusing on self-published books, after speaking to many aspiring/new authors and self-publishers, the reason for some of the sub-standard or ill-thought out covers has been due to their presumptions of the costs of book cover design.

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Cheap eBooks: Is Cheap Really Cheerful, Long Term?

Are we cheapening eBooks? Setting The Publishing Industry For Failure?

First, we heard of cheap eBooks, then there was the flurry of £0.99p books followed by free books. Ok, whilst some are cheap(er) for a limited time, some remain so as a ploy to sell more books. But I wonder is this the best way forward.
According to John Locke, author of ‘How I Sold 1 Million eBooks in 5 Months‘, he believes this is the best way to position his self-published eBook titles against traditional and/or big publishing houses although his paperback versions are within the regular price bracket.

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