Here at Multiple Incomes HQ, I am always thinking of how I can help you reach your goals by offering value. So here is an eBook I created in a matter of minutes titled, “Sell Your Know-How”. Grab yourself a copy (download below) to get you started. This book gives you five action-focused steps you need to take. (more…)
We all want to make money right? But Google your idea and you will find 101 people doing the same thing. How how can you stand out and have people seeking you out?
Well, these are questions I have searched answers for up until I discover a powerful secret: Becoming the master/guru/expert of your own sub-niche i.e. a new opportunity you created to stand out.
Read this great article by one of my mentors, Russell Brunson: Throwing Rocks At The Red Ocean
Two Key Learning Points From The Article (though I highly recommend you take 5 mins to read the whole thing!)
1. You need to develop or create your own niche. Your goal, when you’re building your business of selling your know-how, is to be able to see the submarket and then separate from everyone else and become this unique different thing.
2. Separate yourself to build your new opportunity. This is a must and the only way to make money.
So decide whether your main niche is health, wealth or happiness (read the article to learn more about this concept). Then, pick a submarket. Next, decide how you will create a new opportunity that no one is doing, something that gives you a unique selling point. This way, you become the guru/expert of that niche. This is how to make money using your know-how.
Let me start by sharing a conversation I recently had with a lady I met. She jokingly mentioned that she was the cheapest person on earth to get anything out of. By this, she was referring to the endless people who kept coming to her and utilising her area of expertise as a consultant. The conversation was always along the lines of, “can I buy you coffee or lunch?”. And during lunch, the questions and pleas for help will come. (more…)
From my experience as a coach, the following have been shown to hinder many from completing their manuscripts and getting their book published. Perhaps you can identify with one or more? If so, do something about it.
Reason 1: You have no real goals you are working towards
Solution: Set a goal e.g. to create content for an hour a day, complete your first draft in the next six months. Better still, set a date for your product or service launch or link it to a milestone event such as a milestone birthday, business launch, a key speaking engagement, etc. I have done all of these with my clients and it works a treat!
Reason 2: You lack the impetus to keep forging ahead
Solution: Connect with other like-minded people. Don’t try to do it alone. Iron sharpens iron! Connect with other writers, join a group, etc.
Reason 3: You feel demotivated
Solution: Remind yourself of your goals, dreams, and purpose with regards to the content you are trying to create. Think about those who lose out when you fail to write (yourself and others). Also, consider if there are external factors causing this (e.g. stress, pressures at work, problematic relationships, etc.).
Reason 4: You have been bitten by the procrastination bug
Solution: Just get on with it. And if you keep dragging your feet, maybe you need to ask yourself if this project is really for you and if it is for this season of your life.
Reason 5: You lack self-discipline
Solution: Without self-discipline, the fact is you will never finish any project. It’s like saying you want to run a marathon and you never train. How far do you think you will get? I suspect not far. So get going. Start small. And set realistic goals. Forget about spending hours a day. Start with something manageable like 20 minutes.
Reason 6: You lack adequate support or know-how
Solution: Get the support, skills or know-how you need. Find experts, mentors and coaches who can support you.
NB: Watch out for my webinars and courses coming soon.
At some stage of your journey, you are going to be looking at turning your idea, know-how, expertise, skills or talents into a book, even if it is a short ebook. Before you freak out, let me address two main objections that might float into your mind: (more…)
You have been hearing me talk about offering value to your audiences. This applies whether you plan to write a book, create a course (live or online), start a coaching/mentoring programme, do a talk (live, webinar, etc). To show what this looks like, below is my checklist of what you need to consider when creating: