Always Write For A Specific Audience!

One of the most common mistakes a writer can make is thinking that everyone will buy their book. When I ask aspiring authors who their book is for, more often than not, the answer is ……Everyone! (more…)

Writing For Writing Sake? Oh No, You Need A Clear Purpose!

A book with no purpose is like throwing bread to a den of hungry lions hoping one of them will take a bite of your bread.


This is a quote I shared at our first Gladys Famoriyo Academy seminar titled. ‘Author Delusion: How To Become A Successful Author’ in London (31st March 2012).

We all know that lions don’t eat bread, so why do we adopt this strategy when it comes to writing our books? For your book to make an impact and sell (yes we do want the money too), it needs a clear purpose (e.g. to invoke an action, teach a skill, help someone overcome a situation, change attitudes, etc). And all this needs to be done with your primary (and secondary) audience in mind. You can’t just write (as many green authors passionately declare) because what you write for the goose may not be appropriate for the gander. (more…)

Proofread Your Book Before You Print: Six Crucial Tips To Help You Produce A Good Quality Book

 I have been proofreading my fourth title, Quit Hiding, Start Living! How Women Can Free Themselves From Past Hurts (ISBN: 978-0-9562606-6-6, Out in 2012) before it goes off to the printers in the next day or two. Several hours (into the night seasons/early hours) and 41,000 words later, I can say hand on heart, ‘I’m done!’.


Is the Can Write, Won’t Write Syndrome Affecting Your Writing Aspirations?

Whilst many of us set out to achieve great things in our writing career, the fact is despite the number of years that have flown by, many of us are still struggling to get past the starting line. We say we want to write a book but it continues to remain a wish list. Here are some of the reasons why:


Quality Sells! Cutting Corners Doesn’t!

When talking of quality, I refer not only to one aspect of your book like the cover or layout, I mean the whole thing. One trap aspiring authors fall into is failing to deliver a good quality book, through and through. Many often cut corner thinking they are saving themselves money.


Failure-Proof Your Book!

Dear aspiring/new/experienced author,

Are you determined to succeed as an author?  Perhaps you want to write a book or two. It could be you have started writing or you have even completed your manuscript. Great stuff!
But before you take another step, STOP!